SUCCESS
Giant Inflatable Vitamin Water Hits Home Run
New York, August 18, 2008 -- Client Company: Glacéau
Project Description:
25 ft. tall Cold Air Giant Inflatable Vitamin Water Bottle with 5 ft. tall baseball glove on top. People competed to bat a ball through a 5 in. hole in the glove in New York during Baseball All Star Break.
Promotion Objectives:
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Capture the crowd's attention
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Promote Product
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Give away $1 million
Results Achieved:
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Created memorable interaction with the brand
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Inflatable could be seen far away through crowd
- Heightened awareness of already existing line