SUCCESS
Giant Inflatable Kung Fu Panda Big Hit in San Diego
San Diego, July 06, 2008 -- Client Company: McDonald's
Project Description:
15 ft. Cold Air Giant Inflatable, from the movie Kung Fu Panda, positioned atop McDonald's in San Diego, CA
Promotion Objectives:
Drive traffic
Increase Happy Meal sales
Increase overall sales
Results Achieved:
-
15% increase in the sale of Happy Meal toys from the prior week
Accompanied by a 175% increase in toys sold without Happy Meals
Overall sales rose 12.09%
- Management asked for more toys to be sent when doing similar promotions in the future