SUCCESS
Giant Inflatable Marine Corps Drill Instructors Big Hit
US, November 18, 2009 Client Company: United States Marine Corps
Product Description:
15-ft and 20-ft Giant Inflatable Marine Corps Drill Instructors in use all across the United States at fairs, malls, and gymnasiums
Promotion Objectives:
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To Increase exposure at events
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To serve as conversation starters for the recruiters to talk to potential recruits
- Mirror the Marine Corps “bigger than life” persona via an inflatable
Results Achieved:
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The over 170 Drill Instructors produced are “beacons” at each event they are used at, making them impossible to ignore
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Many recruiters believe the inflatable Drill Instructors are the “greatest recruiting tool they have ever used”
- Each inflatable sees years of use at hundreds of events all across the country


