Out of Home Media Success: Giant Inflatable Bounce unit

Sixty-foot-tall, giant inflatable Axe body spray cans that were placed for a couple of weeks each in Chicago, Los Angeles and Baltimore. The cans have, at their bases, transparent walls, and “moonwalk” style inflatable trampolines within. So-called “Axe Angels,” bevies of attractive women, will jump about inside the giant inflatables as an evocation of the “Bom Chicka Wah Wah” effect.