DreamWorks Sealed Inflatable “Shrek2” Theater Standee

For DreamWorks new movie “Shrek2,” The Inflatable Marketplace jointly with Jerry Johnson & Associates (who produced the corrugated part of the display), created an sealed inflatable Shrek2 to generate additional traffic and interest in the movie in theater lobbies prior to the movie release.

The 3D properties of the sealed inflatable “2” and the corrugated piece generated interest and awareness from children and adults alike. Just by the size of the display you felt it was going to be a big movie. It heightened already high interest in the movie. Box office results speak for itself.